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Violet’s of Strathroy brings the feeling of a big-city boutique to a small town where customers from across Southwestern Ontario are already embracing its stylish offerings and personal service.

Located at the site of the former shop, The Loft House of Strathroy, at 61 Front Street West, Violet’s is owned and operated by partners Brad Kaiman and Nathan Wilcox. The couple named their new boutique after their boxer, Violet, whose portrait overlooks the fabulous ready-to-wear collections for every day and special occasion wear for any event.

Kaiman is a ladies’ fashion veteran – a former sales representative with leading-brand Joseph Ribkoff, and previously a personal stylist based in Toronto. Nathan is well-known in Strathroy, where for five years he operated the Next Wave Youth Centre. They’re now permanent residents of Strathroy, and are already “feeling the love” from customers and from the Strathroy-Caradoc business community.

Officially opened in early-April, and with a grand opening slated for September, Violet’s of Strathroy “has pieces starting from just $70 and up, and welcomes women of all ages – from 18 to 199!” said Kaiman. “We’re keeping to the demographics of The Loft House of Strathroy, but we’re also welcoming a whole new customer base from Strathroy-Caradoc, and from Sarnia, Chatham-Kent and London and area. We’ve created a one-stop shop so you don’t have to go to the big city. Instead, we have brought a big-city boutique feeling to a smaller town.”

“We now offer everyday pieces for women,” added Wilcox. “Our apparel is upscale, formal and includes apparel for mother of the bride and mother of the groom.”

Shoppers will recognize the quality labels offered at Violet’s of Strathroy, including Joseph Ribkoff, Charlie B, Renuar, French Dressing Jeans (FDJ), Dolcezza, JS Collections, Michael Kors, Jacqueline Kent Jewelry, BLACK TAPE, EverSASSY, Kay Unger, Pink Martini Collection and Accentrix.

The personal, one-on-one attention offered from Violet’s of Strathroy is part of what makes this boutique a unique shopping experience in Southwestern Ontario. In fact, customers have already commented on the fact they feel pampered and spoiled while shopping at the friendly shoppe.

The married couple also point to the strengths of each partner as to why Violet’s of Stathroy is already a successful business venture. “Nathan is the brains of our operation, and has the unique skillset to run the entire business,” said Kaiman. Wilcox pointed to his partner’s deep knowledge of the fashion industry as another reason for the boutique’s solid foundation.

“We work together very well,” Kaiman added. “Whether that involves me buying for the store and matching coordinates, or Nathan pulling in some solids to accompany my choices, our collections flow very well together. It’s a combination we believe will well serve women shoppers who visit our new boutique.”

Violet’s of Strathroy is open Tuesday and Wednesday 11 a.m. to 5 p.m., Thursday and Friday 10 a.m. to 6 p.m., Saturday 10 a.m. to 4 p.m. and by special appointment on Sunday and Monday. Contact them at 519-860-6149 and visit  

~ Hometown Strathroy Magazine

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